SERVICESURE Autocentres has revamped its website and extended its social media reach, to improve the way it communicates with garages and motorists.
As membership sign-ups to Servicesure have been at record levels, the network, established in 2004 by The Parts Alliance to create a group of high quality independent garages, has needed to update its online presence to better connect its members and their customers.
Paul Dineen, Head of Garage Programmes for Servicesure, said: ‘This is Servicesure going up a gear. We’ve put the consumer experience first; the website is much more motorist friendly, easy to move around and packed with helpful features and interesting information. It’s gone from basic and functional to fully functioning, putting ease of use and convenience at the motorists’ fingertips.’
Features on the website, which is compatible with mobile and tablet devices, include Find a Garage customer reviews, news, details about the Servicesure National Warranty, videos and offers. There’s also a reminder service for MOTs and other garage visits.
The site, www.servicesureautocentres.com, also has a resource section for garage members, through which they can access, or get information about, the many benefits of being a Servicesure Autocentre.
Servicesure has also increased its social media presence, joining Facebook and Twitter amongst five new platforms
Dineen adds: ‘With Servicesure now on Facebook and Twitter we and our garages can really engage consumers and have a two-way conversation with them. We are really well placed to remind drivers this is a national group with a national guarantee that delivers the high standards of work you’d expect from the UK’s fastest growing garage network.
‘The objective is to make the experience as simple, quick and stress-free as possible for motorists to find a garage and book their repair, service or MOT. In turn that drives business to the garages who are our members.’
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