GLYN Hopkin, one of the largest car dealer groups in the UK, has recorded a £1 million turnover milestone for its online parts and accessories shop.
The dealer group’s online parts store was launched in 2012, and offers a range of original equipment parts, genuine accessories, car aftercare products and official merchandise for 12 of the franchised brands it represents.
Allan Perkins, online parts and accessories manager at Glyn Hopkin, designed the website from scratch. He generates new enquiries and sales through social media, a search engine optimisation strategy, Glyn Hopkin customer newsletters, and by participating in online car enthusiast forums.
Recently, the store has experienced an influx of EV-related parts requests as UK registrations rise for zero-emissions vehicles in both independent and fleet markets.
The website has experienced considerable trade from independent buyers oversees due to the relative inaccessibility of spare parts in foreign markets. As well as orders from Egypt, Japan and the United States, the scarcity of original manufacturer parts – in the Middle East and south-east Asia in particular – has led to bulk purchases from some regions. The largest single order had a value of over £30,000, while one customer has ordered parts worth over £200,000 over a three year period.
Thanks to the relationship the dealer group has with manufacturers, Glyn Hopkin can supply and deliver parts at a competitive cost, and can source parts for models dating back over twenty years that customers have been unable to find locally.
Over the next five years, Perkins is anticipating strong financial growth for the online shop, as the reputation of the Glyn Hopkin brand expands rapidly in the UK and the demand for parts in foreign markets remains insufficiently addressed by local retailers.
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