COVENTRY-based AP Racing is tackling the problem of counterfeit brake components with an innovative data tag, helping customers distinguish genuine parts from frauds.
Allowing customers to authenticate their purchase, the new programme from AP Racing will allow users to scan a unique code on a component using a smart phone app, or check via web-portal, in order to certify its provenance.
Applied to all generally-available AP Racing caliper families, the new programme will be launched in late summer 2016.
Fixed to components during the manufacturing process, the data tags are designed to protect the authenticity of the calipers and it’s advised that they are left in place in order to protect the integrity of the scheme. If removed, customers will not be able to track the part in the future, eliminating a significant method of distinguishing it from a counterfeit product.
Once downloaded the AP Racing app allows users to scan a data tag, before entering the relevant and required registration details. Customers will receive verification of the part’s authenticity and a confirmation email. In addition to the app, a dedicated section of the company’s website provides a similar process as an alternative.
With counterfeit and inferior parts presenting the industry with a serious issue, AP Racing is keen to ensure that its customers can continue to rely on the company’s reputation. With counterfeits produced in inadequate and unregulated facilities, they may look identical to the real parts but are not tested or verified to AP Racing’s standards. These components represent a significant cost to the global car industry, but more importantly present a significant safety risk to the end user who, in many cases, may not be aware the product is counterfeit.
Charles Bolton, Managing Director of AP Racing, comments: ‘Our clients rely on our quality and excellence, especially in the high-performance sectors. It’s vital that we not only protect our customers, but also our intellectual property. The threat of mass-produced, inferior components undermines our UK design and manufacturing operation.’
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