Trico agrees supply partnership with Motor World

Trico agrees supply partnership with Motor World

WIPER blade manufacturer Trico has announced that it has agreed a deal with Motor World that will see its Exact Fit range stocked in all 37 stores.

The original equipment manufacturer, celebrating its 100th anniversary in 2017, now offers its programme of beam, hybrid, conventional and rear wiper blades to A1 Motor Factor Group (A1MF) member, Motor World, which joined A1MF in November 2016.

As part of the agreement, Trico will display signage in each store to demonstrate its commitment to Motor World and investment in point of sale.

Product and brand manager, Sam Robinson, said: ‘I am delighted that Motor World has agreed to stock the entire Exact Fit range.

‘Trico enjoys a successful relationship with A1 Motor Stores and A1 Motor Factor Group, and this development further enhances that partnership. Myself and TRICO look forward to working with the Motor World branch teams over the coming months.’

Ian Lawrence, sales and operations director at Motor World, said: ‘We are pleased to introduce Trico Exact Fit Wiper Blades including the Hybrid and specific fit rears to complement our Bluecol wiper blade range.

‘The introduction of the additional Trico range ensures that Motor World can supply 99 per cent of our customers’ requirements from stock.’

A direct replacement for original equipment (OE), the range is made from natural rubber and high-strength steel. Trico Exact Fit offers long-lasting performance, ensuring motorists are comfortable and can see clearly out of their windscreen. The range is sold in single packs as opposed to vehicle-specific pairs, reducing the number of stock-keeping units required to less than 150.

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