EURO Car Parts is celebrating supplying 10 million Crosland filters to workshops around the UK since the heritage brand was relaunched in 2013.
To mark the occasion, the company is giving away £4 million in incentives to customers in a promotion that will be running throughout February.
Any brand of oil, air, fuel or cabin filter that is purchased in February will come with a scratch card that has a code to enter the competition. Every card is a winner, and prizes include 55-inch smart TVs, wireless speakers, 8-inch tablets, drones, mini speaker sets and wireless headphones. Customers can also win Haribo sweets, Euro Car Parts branded coffee mugs and MasterPro tool vouchers worth £5 off.
Every card that is registered will be entered in a draw to win one of three top prizes. The first prize is a Bosch KTS590 diagnostic tool with a one year ESi software subscription, worth a total of £3,000. The second prize is one year’s ‘Level 1’ subscription to Euro Academy, worth £960, and the third prize is a one-user, one-year subscription to ALLDATA, worth over £800.
Originally founded in 1955, Crosland was a major supplier to automotive manufacturers including Rolls Royce, Bentley, Ford and General Motors during the heyday of British automotive manufacturing. After a period spent on the shelf, Crosland was reawakened and is now available exclusively from Euro Car Parts in the UK.
Martin Gray, CEO of Euro Car Parts, said: ‘This is a terrific filter that demonstrates the quality of Crosland’s products. It is a premium part sold at a competitive price and demonstrates Euro Car Parts’ continued commitment to supporting market-leading independent workshops.’
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