GSF Car Parts says this winter has seen record sales on its workshop heater programme, with sales rising by over 40 per cent.
The company struck an exclusive agreement with Z M Heaters in 2016 to take over the management of all UK sales and aftersales activities for the fast-growing workshop heater supplier.
Since September, The Parts Alliance trading group has moved to adopt the Garage Essentials programme created by GSF across the trading group. This has seen 90 more branches of CES, GMF, Allparts, Car Parts & Accessories, SC Motor Factors, SAS Autoparts, Waterloo and BMF gain access to the heater programme.
John Wright, head of garage equipment and customer development at GSF Car Parts said: ‘We’ve been able to add a far greater level of professionalism to the marketing, supply and support. Z M Heaters had a great range of products coming from some of the world’s leading factories at competitive prices, what we’ve been able to do is channel the product into the market much better.’
Cold weather since Christmas has helped hurry sales along too. Although no significant snowfall arrived, January and February overnight temperatures saw the mercury hovering around freezing for prolonged periods, keeping orders ticking through.
Wright adds: ‘We have recently visited factories to look at new models for next winter to build on the success with a much wider offering. We also will be having our technicians factory trained to give even better technical customer support for the entire Parts Alliance.’
The change in legislation that came into effect in April 2016 regarding waste oil – or ‘multi-fuel’ – heaters did not have the effect on suppressing demand that was feared. This law change requires operators of small waste oil burners to have a permit to do so, requiring an initial application fee of £3,218 and an annual fee of £1,384 thereafter.
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