Vehicle owners in Wales and Scotland are the most likely to give the name of their local garage to family and friends out of any motorists in the UK, according to the findings from The Motor Ombudsman.
The study by the automotive dispute resolution provider, asked consumers who have used a franchise dealer or independent garage that is accredited to its Chartered Trading Standards Institute-approved Code, a series of questions about their visit, including whether they would recommend their local garage following work on their car.
The reviews left by more than 179,000 respondents revealed that drivers in the southern Scottish counties of Berwickshire and West Lothian, as well as those resident in the Welsh areas of Cardiff, Neath Port Talbot and Bridgend, are the most loyal when it comes to sharing good experiences with others, with all championing the work of their chosen garage.
The results also showed that individuals living in Greater Manchester and Northern Ireland look to spread a positive message, whilst 98 per cent of participants polled in Guernsey and on the Isle of Man are keen to do the same.
Nationwide, 93 per cent of franchise dealer customers would make a recommendation, which rises to 99 per cent for those that have visited an independent business.
Furthermore, female motorists in the UK and those aged over 65 are the most effective communicators when it comes to advising relatives and acquaintances as to where they should take their car in for a service or MOT. Conversely, the 26 to 39 age group are the least inclined to pass on advice about a business that delivers good work and service.
The latest poll equally highlighted that accreditation to a Chartered Trading Standards Institute-approved Motor Industry Code of Practice, remains very influential in the decision-making process of consumers when choosing which garage to visit, with more than eight out of ten people stating that this is a key factor. In the UK, thousands of businesses adhere to The Motor Ombudsman’s Service and Repair Code.
Bill Fennell, chief ombudsman and managing director of The Motor Ombudsman, said: ‘With so much choice across the country as to where to get your car repaired, word of mouth remains a powerful source of business for many garages up and down the country, and the reviews clearly reflect this. A high standard of service and workmanship is what today’s motorists expect, and our Service and Repair Code provides the necessary guidelines to achieve and maintain this. We are therefore continuing to see more and more garages signing up to our Code, as it allows them to stand out from their competitors who are not accredited to us.’
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