Parts Alliance wins five-year contract with AA

Parts Alliance wins five-year contract with AA

THE Parts Alliance has won a five-year deal to supply key products to the AA.

The UK and Ireland’s largest group of automotive parts distributors will provide the breakdown and recovery organisation’s national patrol force with batteries, vehicle parts and consumables as it attends daily breakdowns.

Sarah Millward, commercial director of road operations at the AA, said: ‘Both sides have been working diligently to ensure the varied and special requirements of Britain’s largest breakdown organisation can be met.

‘The Parts Alliance has shown it has the footprint and market-leading systems to support our needs, while also providing access to a wide-ranging supply of quality parts, which is critical in enabling us to maintain our service to our members.’

AA logoMike Curry, national accounts sales director for The Parts Alliance, said: ‘The length of this contract with the AA is testament to our partnership to date and is a major business win for our group.

‘We are supplying the AA with premium-quality brands from stock to provide an all-makes parts programme. Our market-leading catalogue Allicat identifies the correct vehicle fitment required and has the lowest product returns rate within our industry, which helps reduce breakdown repair times.’

Parts Alliance chief executive Peter Sephton said: ‘We are delighted to be a business partner and supplier to the AA, one of Britain’s most trusted brands.

‘As with all our customers, we want to go that extra mile to ensure we deliver the right level of support, quality parts, systems and innovation to meet their needs.’

The Parts Alliance and its supply partners provide service from 360 distribution sites using more than 3,500 delivery vehicles to deliver a full range of OE-quality branded products. It is also pioneering the use of autoparts vending machines, which ensure the supply of key products is available in strategic locations all day every day.

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