DAVANTI Tyres has landed an exclusive sales deal across the Middle East as it looks to expand further across the globe.
The two-year-old firm, based in Haydock on Merseyside, secured what it calls ‘a significant distribution deal’ throughout South Africa late last year and now it has appointed the Hamburg-based international trading house Terramar GmbH to sell its tyres across the Middle East region.
Christian Nafzger of Terramar, which has more than 50 years’ experience of developing distribution channels in overseas markets, said: ‘Terramar is happy to announce our new Middle Eastern partnership with Davanti Tyres. We are excited to successfully develop the Middle East tyre markets together. These markets are challenging yet dynamic – a welcome addition to the global growth of Davanti Tyres.’
Terramar aims to cement Davanti Tyres as a key brand within Lebanon, Syria, Iraq, Jordan, Saudi Arabia, Kuwait, Qatar, Bahrain, the UAE, Oman and Yemen.
Davanti says its ever-growing range, which now has more than 250 individual sizes, is ideally suited to the diverse demands of the region, which needs ultra-high-performance and SUV tyres in particular.
Peter Cross of Davanti Tyres said: ‘Our aim is to expand brand presence and sales into new countries and we are delighted to be working with a partner with extensive and very relevant contacts and experiences. We have many exciting developments planned for Davanti in the coming months in terms of new sponsorship partnerships, new products, and exclusive distribution partnerships.’
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