Elf celebrates 50 years of innovation with new trade range

Elf celebrates 50 years of innovation with new trade range

TOTAL brand Elf is celebrating its 50th anniversary with the launch of a new range of lubricants.

The six-strong Elf SportI range complements Total’s existing premium range of Quartz lubricants, which the company says already gives customers the benefits of manufacturer recommendations and partnerships, as well as a wide range of formal manufacturer approvals, allowing garages to upsell or increase their profits on service work.

Elf, which became a Total brand in 2000, has spent 49 of its 50 years taking part in motorsports competitions globally. Beginning in 1968, the special partnership with Renault helped it take home 18 Formula 1 drivers’ and constructors’ world championship titles. It also covered numerous successful partnerships with teams driven by Jackie Stewart, Ayrton Senna, Michael Schumacher and Damon Hill, among many others.

In addition, it has created long-lasting partnerships with other manufacturers, including Dacia, Nissan and Kawasaki.

Elf says the high-quality base oils and raw materials used in its SportI lubricants will keep engines clean and maintain performance without the need for the cutting-edge Age Resistance Technology used in Total’s Quartz range.

To meet market needs, the range covers a variety of OEM specifications. The full range comprises SportI 9 C2/C3 5W-30, SportI 9 C3 5W-30, SportI 9 A5/B5 5W-30, SportI 9 Long Life 5W-30, SportI 9 5W-40, and SportI 7 A3/B4 10W-40.

They are available now for bulk, 208-litre barrels, 20-litre packs, five-litre packs and one-litre packs.

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