MUTLU Battery and Warner Bros Consumer Products have partnered to use superheroes from the DC Comics Justice League franchise for an all-new marketing campaign.
Justice League founding members Superman, Batman, Wonder Woman, The Flash and Green Lantern are among the characters to be incorporated into Mutlu Battery’s communication and marketing pushes in the UK and Republic of Ireland. The strategic marketing plan will include visual and digital communications at the company’s retail and service points.
The characters will be used in a variety of innovative compositions to raise awareness of the Mutlu Battery brand and its comprehensive range of OE-quality batteries, which are suitable for numerous applications across multiple sectors.
The range includes traditional starter, lights and ignition batteries and their start-stop cousins.
Mutlu’s chief executive, Goksel Paker, said: ‘With our 70-year-plus battery history and many OEM relationships, we have an outstanding pedigree, which already makes Mutlu a compelling business proposition.
‘However, the combination of iconic characters and OE-quality products makes it an even more powerful formula that we expect will yield great success and increase the growth momentum of the Mutlu Battery brand in the UK and Irish markets.’
Mutlu was established in 1945 as a battery manufacturer in İstanbul and now supplies vehicle manufacturers including Ford, Honda, Hyundai, Isuzu, Mercedes, Nissan, Renault and Toyota.
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