CONSUMPTION of short form digital video is climbing and workshops should embrace this to improve communication, according to Dragon2000.
Research from AOL’s Mobile Video Research 2017 has shown that 42 per cent of consumers watch videos for five minutes or less every day and as the duration increase, that number drops.
Smartphones continue to grow as a screen of choice for video, rivalling desktop viewership consistently year-over-year. On average, 57 per cent of consumers globally watch videos on a mobile phone every day, while 58 per cent of consumers watch videos on their laptop or desktop every day.
With increasing numbers of consumers viewing video and its burgeoning popularity, garages should be embracing it in vehicle health checks. According to Dragon2000, video is becoming an ever-increasingly important tool for the garages and workshops, offering a more personalised experience, compared to traditional paper reports or emails.
Mark Kelland, Commercial Manager at Dragon2000 comments: ‘Garages and workshops that send good quality vehicle health check videos to customers are not only improving the way they communicate, they are also boosting income potential.
‘Garages and workshops are securing additional work on vehicles they service, when they use video VHCs. They can text or email customers a short video, highlighting the work to help them decide whether to have it carried out. Videos give garages and workshops the opportunity to increase trust and engagement, as well as accurately display the vehicle’s condition.
‘Once a customer has watched a video, the garage or workshop will be notified by email and the video will be marked as viewed within DragonDMS. After a notification has been received, it is an ideal time to call the customer to discuss if they would like any additional work to be carried out.’
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