DRAGON2000 has urged garages to make their websites mobile-friendly in advance of the launch of Google’s Mobile First Index – a system that will rank pages based on the quality of their mobile site, not their desktop version.
Google announced the Mobile First algorithm in late 2016 and said it was designed to reflect the ever-increasing number of searches made on smartphones.
It comes as no surprise, with recent figures showing a massive increase in smartphone ownership and usage. On average, people spend roughly twice the time surfing the web on smartphones than they do on desktop computers.
Dragon2000 says that garages that have responsive mobile-friendly websites can expect to perform well in the Google ranking.
Mark Kelland, commercial manager at Dragon2000, said: ‘If garages and workshops already have a mobile-responsive site, then the changes shouldn’t affect them.
‘However, garages and workshops with separate mobile sites need to ensure that all their content and structured mark-up are the same as their desktop version, otherwise they risk a drop in their website rankings.
‘Garages and workshops that don’t have much involvement with their website and simply leave it to their provider may not even realise that their current site isn’t mobile-responsive, with those particularly at risk being garages and workshops that have ageing websites or basic template sites.
‘The added benefit of having a mobile-responsive website is that it is a far better experience for the mobile user, as images, text and layout all scale properly between desktop and mobile browsers.
‘Websites that are not responsive leave the mobile user scrolling sideways across large images and text, which is frustrating and will likely make them give up trying to use the site.
‘Garages and workshops with basic or outdated websites that are not mobile-responsive will undoubtedly miss out on a growing mobile audience, so they should switch to a modern-looking mobile-responsive website as soon as possible.’
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