FORD is launching a direct sales channel for trade parts called Parts Plus.
The operation will be a first for UK manufacturers, offering a full range of parts directly to independent repairers.
Parts Plus will supply Ford and Motorcraft parts, as well as providing access to the new Omnicraft range, which features a variety of products for different major UK brands.
Ford will operate 84 Parts Plus Centres with, each with its own defined customer-focused territory. The first store will open this summer.
The network is designed around meeting the needs of trade customers, offering advice from product experts and an ongoing marketing programme.
Parts Plus customers will also have access to various benefits, such as technical support for repairing Ford vehicles marketing advice on how to help grow their businesses.
Richard Allott has been appointed operations director for Parts Plus. He was previously Ford Retail’s operations director for TrustFirst Parts.
Carlos Ovilo, customer service director at Ford of Britain, commented: ‘Providing all customers with a professional and dedicated service is a key priority and this exciting initiative enables us to move our already successful wholesale offering to the next level.
‘We are delighted to welcome Richard Allott to lead the implementation of the project – he brings with him a wealth of operating experience in this sector and we look forward to the insights and leadership he brings to the launch and Parts Plus.’
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