GLYN Hopkin has officially opened a new 27-bay multi-brand vehicle workshop in Chelmsford.
It represents an investment of more than £420,000 in its aftersales business, and means customers can get their cars serviced even more quickly – in most instances halving the time between a booking being made and the service taking place.
The 27-bay workshop – comprising 25 service bays and two dedicated MOT bays – is based on the Bilton Road industrial and retail park, and will handle aftersales care for Nissan, Renault, Dacia, Fiat, Abarth, Jeep and Alfa Romeo vehicles. The Glyn Hopkin Chelmsford dealerships for each of the brands are within a 100-metre radius of the new workshop, which means vehicle movements are kept to a minimum and more space is freed up for new and used display cars and customer parking.
Glyn Hopkin is employing nine new members of staff to support the larger aftersales operation, as well as four apprentices, alongside 18 existing staff members consolidated from other sites. The more spacious building also provides a comfortable working environment for existing and new staff, with a well-equipped kitchen and relaxing areas for staff breaks.
Fraser Cohen, managing director of Glyn Hopkin, said: ‘Our focus on customer service means we retain an impressive proportion of car and van buyers for aftersales care – but with that success comes the need for increased capacity. When we identified the opportunity to expand the aftersales operation next door to our retail sites we jumped at the chance.
‘This significant investment means that our Chelmsford dealership customers will now be able to have their car or van serviced even more quickly, but with the same standard of care and precision. In all other respects, the customer experience will remain unchanged.
‘We’re firm believers in the value of face-to-face contact with our customers, so owners visit the same place where they purchased the vehicle to carry out servicing. It’s a more intuitive experience than visiting a satellite facility and gives our sales teams an opportunity to keep customers updated on new vehicles.’
Glyn Hopkin celebrates 25 years in business this year, having opened its first car dealership in Romford in January 1993. Today, the group represents more than 10 brands and has more than 40 showrooms across London and the south-east of England.
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