Trico gives wiper blade business a boost at A1 Trade Show

Trico gives wiper blade business a boost at A1 Trade Show

TRICO had a successful day at the A1 Trade Show last week, where the company was able to engage with delegates and discuss ways to grow wiper blade sales and turnover in 2018.

The show, which was held on April 19 at Whittlebury Hall in Towcester, Northamptonshire, also saw Trico present Samantha Gutteridge, owner of Epic Accessories, with a Ford Fiesta van sporting a branded livery, in celebration of her company’s achievement of exceeding its target during its three-month wiper blade promotion following the 2017 A1 Convention.

Gutteridge said: ‘The new vehicle will help us on both a promotional and practical level in getting the message out to potential customers that we fit wiper blades in our designated fitting bay at the rear of our store, so a huge thanks to Trico!’

Trico has been working with A1 for almost a decade. At this year’s show, the brand showcased its Exact Fit, Neoform and Mota 1 programmes.

Sam Robinson, product and brand manager at Trico, commented: ‘The show was a great success for us, in particular our promotional offer on Neoform retro-fit beam blades, which was well received with a number of members who placed orders for a merchandise box on the day.

‘We also agreed plans with various members to help boost their sales, including supply of in-store signage, as well as training days to educate and support their staff on selling and fitting Trico blades.

‘We also received positive feedback on our new packaging that we were able to demonstrate to customers.’

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